Marketing
Sit back, relax. Let Eos do the work.
The Eos marketing team will:
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Design a brochure for each trip, including the copywriting of itineraries, trip highlights and leader biographies
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Professionally print and mail materials to your list of members/alumni
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Write ad copy and design creative materials for print and/or online publications
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Remotely update your institution’s website travel pages or provide your website administrator with data for updating
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Develop an email marketing campaign for trips or travel programs
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Offer ongoing analysis of website/email marketing campaigns to develop and adapt target marketing strategies
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Create a contact list management strategy with trip specific segments, both for direct mailings and email marketing
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Process all mail, phone, email, and web inquiries including indirect email marketing leads
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Offer a dedicated toll-free telephone line and email account for your institution’s educational travel program, if the actual or anticipated volume of inquiries and reservations warrants it.
Enhancing Your Identity
Eos Study Tours markets and operates each educational travel program under your institution’s name and trademark. Our primary goal is to help nurture each passenger’s life long affinity with your institution.
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Eos will customize all letterhead and passenger documents, luggage tags, etc., to carry your institution’s name/logo.
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Eos will remotely update the educational travel program section of your institution’s website.
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Private receptions during most programs will help bond the travelers to their fellow travelers and to your institution.
All at no cost to your organization!
“One of the main benefits of working with Eos is that Eos remains very much in the background.”
- Nancy C. Wilkie, William H. Laird Professor Emerita of Classics, Anthropology and the Liberal Arts, Carleton College